We’re all web users today and we know instantly if a website has been well designed or not. It’s not simply a matter of the way it looks; it’s just as much about the way it works. Maybe you use your mobile phone browser instead of Chrome and you find a website won’t display properly, or the checkout function falls over when you’re ready to complete your purchase. If we want something badly enough, we might tolerate a little flakiness before we abandon the site – and the shopping cart – but if we’re talking about your site – and we are – that’s just not good enough. A Popcorn website balances form and function to ensure your visitors get what they’re seeking and enjoy doing so.
It’s easy for website designers to promise you the Earth and deliver you, well, something less. Websites are all about image and image is just an illusion, after all. This means the web design industry has been embraced wholeheartedly by charlatans and snake oil merchants. A brilliantly-designed and attractive website can easily make an insignificant start-up look like a mighty corporation. Internet surfers are not easily fooled, however, so your website had better be able to deliver what it promises. That means you need to use a reputable designer, who will match your website to your objectives and the expectations of its audience and nothing less.
Producing such websites will never be cheap, but as long as your designer keeps these aims clearly in view, you will get a website that does what it should and costs no more than you expect. Our costings are therefore clear and visible. If something happens during the development process that necessitates change or extra work by mutual agreement, then we’ll make sure you understand the cost implications and approve them before we proceed. Later in this document we’ll give you details of some organisations who have taken the Popcorn route to online success.
A Popcorn website is a win-win proposition. Within a few days of our initial discussions, we will give you practical advice on making immediate improvements to your existing website’s performance, if you have one. We will also present you with a strategy for developing and improving your website over the following weeks and months. If your website isn’t broken, we won’t suggest fixing it; just give you workable options for fine-tuning it.
The key point to emphasise here is that we work with you. Of course, we will do our best to minimise the input we need from you, so once we have a clear brief, we usually only need content – and we can even help with that if necessary. The project can then get underway smoothly and we will alert you for comment and approval as agreed milestones are reached.
A good website is developed holistically – a number of well-judged and balanced elements that are brought together in just the right way, to ensure the site performs brilliantly and exceeds your expectations – and those of your users.
Whether your website’s offering is commercial, charitable or purely information, our services ensure that your website puts you in a dominant position – and keeps you there.
Three benchmarks are used to keep our development aligned with your site’s objectives.
Whether commercial or not, websites are business tools and as such need investment to maintain them at peak performance. Any work undertaken must therefore be based on sound commercial principles.
Understanding your site’s audiences and users enables us to ensure that the site meets their needs and expectations. If that is achieved, visitors will stay on your site longer – it will become ‘stickier’, like flypaper – and whatever transactions you want them to enter into will be completed with maximum satisfaction, leaving them happy to return another day.
Today it is possible to make a website look a million dollars and do practically anything, but is it justifiable, necessary or affordable? Finite budgets and the need to get the site up and earning its keep are natural limiters to online extravagance. We only recommend work that will ensure your website looks the part – but functions beautifully.
Although Popcorn is a full-service consultancy, because we are deeply practical, we are experienced in working in a complementary manner with our clients’ own suppliers or in-house teams. There’s no room for prima donnas in our world.